Customer engagement through emails is about to have a new day in the sun. As technology improves, we are able to target customers based on their engagement and buying habits, which helps us focus on customer retention, customer loyalty, and customer win-back – all of which adds to your bottom-line.
The great marketer Philip Kotler once said that brand loyalty is based on two things: product cost and the benefits the product has over its rivals. By Blogging and Vlogging, you create a space away from the overtly ‘selling’ nature of product pages to confidently talk about the things you are doing that your competitors aren’t.
Alongside direct advertising, our experience has shown us that customers will find you in one of two organic ways: by knowing you as a brand and exploring your products, or searching for what they want and finding your brand. A robust and well-thought-out SEO strategy will make sure that when your customer looks for what they want, they see your brand first, and not your competitors.
Facebook has expanded into eCommerce through Facebook Marketplace, and so we can help you use Facebook to enable sales directly through your online store. It’s also a great place to post content that engages your customers, start communities, and target paid ads.
While Twitter is stepping its toe into the world of eCommerce, it’s still primarily a conversation platform. It’s a place to have a robust brand, to join conversations, and to start trends and brand-led movements.
LinkedIn is owned by Microsoft, and a well-trusted platform by professionals. LinkedIn is a great place to tell a business’s story; and to engage with a more B2B audience through: content, video, and communities; and to build its professional brand audience.
44 Foods is a network of high-quality food producers, who recognised a new opportunity to reach their customers differently. After we explained our partner-based agency model to them, it aligned so much with what they were trying to achieve that they used our number 44 for their name. No, really.
The site was launched through a multi-channel marketing approach. Through digital channels, we supported the launch of the platform using Facebook, Instagram, LinkedIn, Twitter and YouTube. Google SEO and AdWords also keep regular traffic and new customers coming to the site.
If you would like support on a journey like this, or if you’re already on your way and would like some guidance, feel free to get in touch.