Digital Marketing Strategy 

Digital Marketing Strategy

Digital marketing has to start with strategy in order to be successful. This means understanding your customers, and knowing what they need, before they tell you. We can support you with a robust and resilient digital marketing strategy, in response to constantly changing markets.

How can I plan a retail email marketing strategy?

Customer engagement through emails is about to have a new day in the sun. As technology improves, we are able to target customers based on their engagement and buying habits, which helps us focus on customer retention, customer loyalty, and customer win-back – all of which adds to your bottom-line.

What are the benefits of Blogging or Vlogging for marketing?

The great marketer Philip Kotler once said that brand loyalty is based on two things: product cost and the benefits the product has over its rivals. By Blogging and Vlogging, you create a space away from the overtly ‘selling’ nature of product pages to confidently talk about the things you are doing that your competitors aren’t.

What are the benefits of ‘on-page-SEO’ for my organic searches?

Alongside direct advertising, our experience has shown us that customers will find you in one of two organic ways: by knowing you as a brand and exploring your products, or searching for what they want and finding your brand. A robust and well-thought-out SEO strategy will make sure that when your customer looks for what they want, they see your brand first, and not your competitors.

Social Media Management

Over the past fifteen years, we’ve seen social media turn into trusted platforms for news, communications, and eCommerce. We can help you make sure your content marketing works hard on social media as part of your engagement plan.

How do I plan a Facebook engagement strategy?

Facebook has expanded into eCommerce through Facebook Marketplace, and so we can help you use Facebook to enable sales directly through your online store. It’s also a great place to post content that engages your customers, start communities, and target paid ads.

What does a Twitter engagement plan look like?

While Twitter is stepping its toe into the world of eCommerce, it’s still primarily a conversation platform. It’s a place to have a robust brand, to join conversations, and to start trends and brand-led movements.

How do I plan a LinkedIn engagement approach?

LinkedIn is owned by Microsoft, and a well-trusted platform by professionals. LinkedIn is a great place to tell a business’s story; and to engage with a more B2B audience through: content, video, and communities; and to build its professional brand audience.

The 44 Foods story

Taking producer to plate, from good to great.

Case study

44 Foods is a network of high-quality food producers, who recognised a new opportunity to reach their customers differently. After we explained our partner-based agency model to them, it aligned so much with what they were trying to achieve that they used our number 44 for their name. No, really.

The site was launched through a multi-channel marketing approach. Through digital channels, we supported the launch of the platform using Facebook, Instagram, LinkedIn, Twitter and YouTube. Google SEO and AdWords also keep regular traffic and new customers coming to the site.