Description

Telling a story of food provenance heritage, through digital best practice

The challenge

Mudwalls is a food company firmly rooted in the traditions and heritage of great British, seasonal produce. It’s famous for its orchard, its purple sprouting broccoli and very best-quality asparagus. As the company grows and expands into new areas, they needed a refreshed website that told the Mudwalls story to its current and future customers in as crisp, clear and tasteful way as one would expect from its fruit and vegetables.

The solution

The first opportunity was to work with the Mudwalls team to set down the company narrative – its history, its future, and the story behind its ethical, sustainable, and honest food. 44 Digital then shaped this narrative into key content areas on the site supported by rich imagery and a new Mudwalls introductory video to awaken the senses.

The Mudwalls brand was already very established – its purples and greens resonating well with the products its most famous for. However, 44 Digital were able to give the Mudwalls brand a digital facelift, with new fonts, imagery treatments and user-experience embellishments which brought the brand to live on the screen.

Through a custom-built WordPress design, https://www.mudwallsfarm.co.uk brings all the pieces of this story together, along with the purpose behind their business, their purpose, and their products.

The results

By creating the Mudwalls core narrative, creating a Search Engine Optimisation (SEO) content strategy was straightforward – where each page was tagged with the keywords and metadata that Mudwalls wanted to compete with in, through organic search.

By creating a Google Data Studio live dashboard, the Mudwalls team can monitor website performance at a glance and in detail. In the short time the site has been the site has seen thousands of sessions and pageviews from hundreds of users on mobile, tablet and desktop devices.