Biffa, the nation’s leading waste management business, wanted a new and creative way to build lasting relationships with its clients while engaging them in key business and industry issues, reinforcing its innovative thinking and expertise.
The answer lay in the creation of a new content marketing channel. Supported by targeted email campaigns, UPLIFT was a quarterly digital magazine that’s formed the foundation for Biffa’s corporate communications.
Whether it was investigating industry hot topics, updating readers on business developments or sharing corporate social responsibility stories, UPLIFT utilised good storytelling and quality digital design to market Biffa in a completely different way.
It’s a credit to the UPLIFT content each issue – to say that the average reading duration for the magazine is five minutes on average, which is across 30+ issues, and 30,000 page views. The publication became a sales-aid for Biffa’s field team, branching out from its original brief as a customer-only publication, to something even more beneficial.
What the client says
“Working alongside 44, Biffa has crafted an effective platform which enhances our customer communications. Delivering a blend of quality, engaging content, UPLIFT established itself as an important and effective part of our corporate communications mix.”