Global seafood business, Seafresh Group, pride themselves on doing the right thing for their customers, business, communities, industry, and of course, their people. Since it launched in 2020, their new employee app, C-Fresh, has become a trusted channel for employees who want to know the latest stories and access the most up-to-date information on the go, wherever they are.
By developing an innovative app platform, we were able to create a structure for the app that supported their strategic needs. From a rich HR hub, an easy-to-update news feed, colleague recognition and even a private feedback channels – it was developed to tight timeframes, and a robust quality assurance process. This means users can access securely and easily on different mobile, tablet and desktop devices.
In the time the app has been live, 20,000 pieces of content have been read by users, and we continually measure likes, comments and user generated images and stories to help direct future improvements. The longevity of the app is proven by the fact that 80% of users who signed up, use the app on a regular basis.