When Cadent Gas formally separated from National Grid, their new identity needed to be more than just a name. As operations and people transitioned into working in the new Cadent way, the company needed a resource for new starters that would tell them everything they needed to know about working for Cadent Gas.
We helped the Internal Communications team bring together all the existing content and reproduce it in the Cadent Gas style and tone. We then designed a mobile-friendly onboarding web portal around the revised content, with a dedicated page for each part of the business and a summary for each area of interest. Plenty of downloadable resources were added, including videos, guides, and other useful documents.
The project focused minds on the need to rework existing content and assets for the new company quickly and consistently, helping to reinforce the brand identity internally. The end result is a user-friendly platform that both office- and field-based users could access easily and reliably. Half of the workforce visited the site in just the first few months, reading more than 12,500 pages of content.
What the client says
The production and delivery of the Cadent Induction site required the coordination of almost 20 stakeholders, the comms team and our digital department – 44 was a vital part of this. The site is now one of the go-to sources of information not only for new starters, but for the rest of the business too.